Research & Discovery
Insights that drive design. Through audits, analysis, and user research, I identify business goals, clarify user needs, and reveal opportunities for improvement.
Deliverables: UX Brief, UX Audit, competitor analysis, analytics analysis, cognitive walkthroughs, user personas, user stories, use cases, surveys, strategy recommendations.
UX Design
I use a variety of methodologies to define the concepts that will shape the entire design: sitemaps, process diagrams, user flows, wireframes, etc. Basically, everything that is necessary to align product vision to reality.
Deliverables: sitemaps, user flows, process diagrams, wireframes.
UI Design
At this stage, the visual interface takes shape. Here I apply everything I have learned from users and stakeholders, and proceed with exploring ways to design a product that is on-brand and scalable.
Deliverables: design mockups, prototypes.
Design Systems
I create scalable systems that bring structure to design. Think repeatable patterns, consistent components, and clear guidelines—all built to empower product teams.
Deliverables: UI style guide, component library, grid and layout system, iconset, patterns and templates, accessibility guidelines.
